Senior Digital Marketing and Communications Strategist

Turning complex ideas
into clear strategies.

Driving engagement, adoption, and growth through integrated, multi-channel marketing that connects and converts.

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About Me

Strategy meets creativity.

I turn complex ideas into clear, compelling strategies that move people to act.

With 10+ years across financial services, healthcare, education, and nonprofits, I build integrated marketing and communications programs that connect brands to the audiences they serve — across every channel, at every stage of the journey.

My work lives at the intersection of strategy, storytelling, and performance. I bring analytical thinking and creative instincts to every project, and I don't stop at engagement — I drive adoption, loyalty, and measurable business impact.

10+
Years across B2B and B2C marketing
28.7M+
Impressions · 131K+ engagements · 70K+ clicks
89%
YoY growth · 299% campaign performance increase
14,500+
Users engaged via lifecycle adoption programs
50%
Email open rate · 26.7% CTR
🏆
Hearsay Exceptional Engagement and PRSA recognition

Projects / Work

Selected campaigns.

Writing Samples

Words that work.

Financial Services and Insurance

National Life Group · Blog
6 Other Ways You Save by Powering Down
National Life Group · Client Flyer
Easily Manage Your Policy · Mobile App and Portal Guide
Trust Company of Oklahoma · Blog
Where There's a Will
Trust Company of Oklahoma · Blog
Graduating From the Kids' Table
National Life Group · Marketing Collateral
Marketing Collateral

Healthcare and Patient Storytelling

Hillcrest South · Patient Story
I Felt Perfect Peace · Becky's Story
Hillcrest South · Patient Story
A First-Time Mother's Determination to Breastfeed
Hillcrest South · Patient Story
The Stroke Care That Saved a Patient's Life
Hillcrest South · Patient Story
Patient Finds Healing and a New Family During Hyperbaric Oxygen Therapy
Utica Park Clinic · Health Blog
Keep Moving With Anterior Hip Replacement Surgery
Lovelace Health System · Feature
Patient and Family-Centered Care at Lovelace Westside Hospital
Hillcrest South · Wellness Blog
Healthy Caregivers · 10 Tips to Manage Stress
Hillcrest South · Health Blog
Is That Bacteria in the Lake? Know Before You Go

Business and Community

The Journal Record · Business Feature
Fine Airport Parking CEO Eyeing Company's Next Steps
Tulsa World · Education
Education Feature · Tulsa World
National Life Group · Client Flyer
Easily Manage Your Policy

Consumer-facing flyer written and produced to drive policyholder adoption of the National Life mobile app and online client portal. Covers key self-service capabilities including policy payments, beneficiary changes, auto payments, and account alerts.

Key Messages
Headline: Easily Manage Your Policy
CTA: Register for the mobile app and online client portal
Audience: National Life policyholders
Channel: Print insert / direct mail
Features highlighted: Policy access, payments, beneficiary updates, auto payments, alerts, premium adjustments

Skills

Core competencies.

🗺️
Lifecycle and Journey Strategy
Customer journey mapping, adoption frameworks, lifecycle trigger programs
📣
Integrated Campaign Execution
Multi-channel campaigns across email, social, portal, webinar, and print
✍️
Content and Communications
Copywriting, thought leadership, executive ghostwriting, editorial strategy · WordPress · Figma · Adobe Creative Cloud
📊
Analytics and Performance
Google Analytics · Adobe Analytics · Meltwater · Moz · SEM Rush · Google Trends · Google Keywords · Google Ads · KPI frameworks
📧
Email, Social and Marketing Platforms
Hearsay · Constant Contact · FMG · Broadridge · Hootsuite · Sprout Social · Yext · Zapier · JotForms
🤝
Stakeholder and Cross-Functional Leadership
C-suite advisory, compliance collaboration, sales enablement · Salesforce · Workfront · Basecamp
Also proficient in
Drupal  ·  Figma  ·  Adobe Creative Cloud  ·  Google Ads  ·  Moz  ·  SEM Rush  ·  Meltwater  ·  Hootsuite  ·  Yext  ·  Zapier  ·  JotForms  ·  FMG  ·  Broadridge  ·  Workfront  ·  Basecamp  ·  Salesforce  ·  WordPress  ·  Google Trends  ·  Google Keywords  ·  Adobe Analytics  ·  Constant Contact

Contact

Ready to do something great?

Whether you're looking for a strategic communications partner, exploring a new opportunity, or just want to talk shop — I'd love to hear from you. Let's make something worth talking about.