I am a digital marketing and communications strategist with over 10 years of experience leading integrated, multi-channel initiatives that drive engagement, adoption, and long-term customer value. My background spans financial services, healthcare, and mission-driven organizations, where I have transformed complex business priorities into clear, customer-first communication strategies.
My approach is grounded in understanding the full customer journey — how, when, and where to communicate to create seamless, meaningful experiences. I align messaging across channels, leverage data to optimize performance, and build scalable strategies that drive both immediate engagement and long-term loyalty.
10+
Years across B2B and B2C marketing
28.7M+
Impressions · 131K+ engagements · 70K+ clicks
89%
YoY growth · 299% campaign performance increase
14,500+
Users engaged via lifecycle adoption programs
50%
Email open rate · 26.7% CTR
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Hearsay Exceptional Engagement and PRSA recognition
Consumer-facing flyer written and produced to drive policyholder adoption of the National Life mobile app and online client portal. Covers key self-service capabilities including policy payments, beneficiary changes, auto payments, and account alerts.
Key Messages
Headline: Easily Manage Your Policy CTA: Register for the mobile app and online client portal Audience: National Life policyholders Channel: Print insert / direct mail Features highlighted: Policy access, payments, beneficiary updates, auto payments, alerts, premium adjustments